On 15th November 2025, Isuzu Motors International, in collaboration with our trusted dealer Al Qudra Automobile Trading Company, hosted a specialized seminar at Fairmont Amman, Jordan. The event focused on advancing after-sales excellence and strengthening customer trust in line with Isuzu’s global standards.
The seminar highlighted the importance of regular maintenance at authorized service centers, where specialized technical expertise and advanced diagnostic tools ensure optimal vehicle performance and warranty compliance.
The seminar emphasized the critical role of genuine parts, which undergo rigorous testing to meet the highest safety and efficiency standards. They contrasted this with the risks posed by non-genuine alternatives, which can lead to failures and costly operational losses. Customers were also introduced to Isuzu’s Best Value Parts (BVP) program, offering cost-effective solutions without compromising quality.
The discussion extended to genuine consumables such as oils, filters, and brakes, underscoring their role in preventing breakdowns and ensuring long-term reliability.

The seminar concluded with a message of appreciation from Mr. Fukasawa, Vice President of After-Sales Services at Isuzu Motors International ( IIF), who expressed gratitude for the presence of customers and their continued trust in Isuzu. He emphasized that the company’s partnership with its customers goes beyond business, forming a relationship built on trust and mutual respect. Mr. Fukasawa highlighted that Isuzu’s success over the years is the result of this cooperation and reaffirmed the company’s commitment to working hand in hand with customers to achieve a shared vision based on quality, innovation, and continuity. He concluded by stating that this event embodies the spirit of true partnership and looks forward to many more years of joint success.
This initiative reflects IIF’s dedication to empowering partners and customers through knowledge, innovation, and genuine care. Together with Al Qudra Automobile Trading Company, we remain committed to building enduring partnerships founded on trust and the uncompromising standards of Isuzu service excellence.
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