ISUZU Regional Conference 2026: Accelerate Innovation Together

On 11 February, ISUZU Motors International FZE (IIF) hosted the ISUZU Regional Conference 2026 in Marrakesh, Morocco, welcoming 145 representatives from 32 dealer companies across 28 countries in the Middle East and Sub‑Saharan Africa.

Held under the theme “Accelerate Innovation Together,” the conference served as a strategic forum to align regional priorities, exchange best practices, and reinforce ISUZU’s commitment to sustainable growth and innovation. The program featured leadership addresses from Mr. Kazuo Goda, President of IIF, and Mr. Takuji Kani, Vice President – ISUZU Motors Limited International FZE, followed by strategic updates from IIF’s Sales, Service, and Parts (3S) teams and keynote sessions from ISUZU Motors Limited, Mr. Faraz of Budget Saudi Arabia, and regional dealer representatives.

Discussions focused on ISUZU’s transformation into a Commercial Mobility Solutions Company, with emphasis on advancing connected services, carbon‑neutral initiatives, and strengthening regional collaboration.

Dealer Excellence & 3S Awards Recognition

A key highlight of the conference was the Gala Dinner and Awarding Ceremony, recognizing outstanding dealer achievements across Sales, Service, and Parts (3S)—reflecting ISUZU’s core value of Mutual Growth and operational excellence across the MENA and SSA regions.